AM/ FM radio was one of the living artifacts I mentioned in a 2008 post. I stand by the content there, none of those artifacts will survive in a digital society. I was reminded of that story this week when a few people in my network were sharing a post outlining some old research from 2010 on the decline of radio by young people.
But is this really still a discussion? Does anyone not realize that AM / FM radio is already over and has been for a long time. Advertising execs, music fans and consumers all equally see radio as passé …and this is not just okay, it’s actually a good thing for everyone. Let’s go through why one more time and end the radio discussion once and for all.
via The Future Buzz.
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