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How NASA Sold Us The Moon

When President John F. Kennedy first roused the nation with his 1961 challenge to send astronauts to the Moon and back, most Americans took it on faith that it was a worthwhile quest. But they likely didn’t fully appreciate that in the decade that followed, NASA would also marshal all its marketing and public relations know-how to ensure that the court of public opinion would continue to give the space agency’s lunar efforts a hearty thumbs-up. To learn more, Forbes.com turned to two U.S.-based marketing professionals — David Meerman Scott and Richard Jurek — who co-authored the newly published Marketing the Moon: The Selling of the Apollo Lunar Program, which also includes a foreword by Apollo 17 Commander Eugene Cernan. You note that Apollo was the most important marketing and PR case study in history. How so? Read How via Forbes.

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