Russia’s Presidential Administration wants to study the effectiveness of election campaigns online in general, and social networks in particular, seeking to understand the preferences of the younger generation in the rapidly-changing political reality. The companies that will be conducting the research were chosen in a tender and two winners are groups in the St. Petersburg State University, reports the Nezavisimaya Gazeta daily. They will work with latest examples of public unions’ participation in polls, analyze the current government restrictions in the web sphere and prepare some suggestions on how to alter the Russian laws governing the internet. According to the newspaper, the initial idea of the study appeared after the August mayoral poll in Moscow, which became the political debut of the popular anti-corruption blogger Aleksey Navalny. The activist received over 35 percent of the votes, coming second after incumbent Mayor Sergey Sobyanin, representing (albeit not officially) the parliamentary majority United Russia party. via RT Russian politics.