When he was just starting out in the radio business, Art Bell was willing to go to great — sometimes silly — lengths to promote his program. There was the radio marathon broadcasted while seesawing — “the Marine I was competing against fell flat on his face after 57 hours” — and the time he set the then-Guinness World Record for consecutive hours disc jockeying at 116 hours and 15 minutes — “No drugs. I held cans of frozen orange juice against my face. They gave me burns but kept me awake.” Today, the radio host is known as the creator of “Coast to Coast AM,” the national show dedicated to the paranormal and fringes of science, which in its heyday was one of the most popular programs on radio. Read full story on Las Vegas Sun News.