Despite a very funny Super Bowl ad and an attempt to catch up with the times by remodeling a few stores, Radio Shack is headed for insolvency. MSN Money lists a bunch of problems that retail experts have identified. But there’s a much larger problem for the company—kids today don’t want to build anything for themselves. They are passively educated and passively entertained with a cornucopia of electronic gadgets bought with mummy and daddy’s money and built in Asian factories. Radio Shack’s original and core customer used to be the young man who was a tinkerer: ham and shortwave radio operators, guys who hacked telephones and built their own stereo components and even some early computer builders. Kids don’t do that anymore. via Equipment World
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