Welcome To The Dark Matter Digital Network

Social networking sites may be controlling your mind – here's how to take charge

How can you live the life you want to, avoiding the distractions and manipulations of others? To do so, you need to know how you work. “Know thyself”, the Ancients urged. Sadly, we are often bad at this. But by contrast, others know us increasingly well. Our intelligence, sexual orientation – and much more – can be computed from our Facebook likes. Machines, using data from our digital footprint, are better judges of our personality than our friends and family. Soon, artificial intelligence, using our social network data, will know even more. The 21st-century challenge will be how to live when others know us better than we know ourselves. But how free are we today? There are industries dedicated to capturing and selling our attention – and the best bait is social networking. Facebook, Instagram and Twitter have drawn us closer round the campfire of our shared humanity. Yet, they come with costs, both personal and political. Users must decide if the benefits of these sites outweigh their costs. This decision should be freely made. But can it be, if social networking sites are potentially addictive? The decision should also be informed. But can it be, if we don’t know what is happening behind the curtain?

Read More: The Conversation

Leave a comment