Midnight In The Desert — advertising

Why those Facebook product ads are so darn compelling

Posted by K R on

Why those Facebook product ads are so darn compelling

You probably want to own a mattress you’ve seen advertised on Facebook. Or maybe it’s not a mattress you crave, maybe it’s that reinvented bra. It’s the wool shoes. It’s the super soft modal undies. It’s whatever ad (or 20) you’ve been targeted with for the past year. The product itself isn’t even relevant—it’s the marketing strategy that gets you. “People get this psychological gratification from feeling good about their own decision making,” says consumer psychologist and consultant Kit Yarrow. “It feels so good to feel that you figured out the whole mattress thing, and everyone else is still going...

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Wonderful Uber ad demonstrates why we have to get rid of cars

Posted by K R on

Wonderful Uber ad demonstrates why we have to get rid of cars

Many readers were unimpressed when I wrote that Why we don't need electric cars, but need to get rid of cars , trying to make the point that whether they are are autonomous, self-driving or "shared" like Uber and Lyft, they were still congestion. My favorite comment was "cars=freedom why do you hate freedom?" Then there is this, a wonderful ad for Uber that was developed by Swedish agency Forsman & Bodenfors for Asian markets, to try and make the point that when one uses Uber, there is less congestion. From Adweek: If the situation in Asia’s cities continues like...

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Advocacy group: Stop smoking or you'll kill these cats

Posted by K R on

Advocacy group: Stop smoking or you'll kill these cats

WASHINGTON (Sinclair Broadcast Group) — A new ad released by an anti-smoking group warns internet users and viral video lovers that cats exposed to second-hand smoke are twice as likely to get cancer as those whose owners do not smoke. The Truth Initiative's ad, which ran during the Grammy Awards Monday and has been viewed more than 400,000 times on YouTube, threatens an end to popular online cat videos if smoking continues to kill pets. "#CATmageddon uses some of the internet's most popular cats to show the impact of tobacco use on teens and pets alike," Truth Initiative CEO and...

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If People Who Sell Stuff Were Honest About Black Friday

Posted by K R on

If People Who Sell Stuff Were Honest About Black Friday

Black Friday: The day invented by people who sell things to lure the people who buy things away from their families on one of the only nationally recognized holiday weekends on the calendar.

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