Midnight In The Desert — attention

The end of your undivided attention

Posted by K R on

The end of your undivided attention

Many things have sought to capture your undivided attention, but that might be the ghost of a goal in today’s reality. We’re less attentive than goldfish; even our best and brightest can’t focus; and we’re more likely than ever to be paying less than full attention in even circumstances where distraction can be deadly. And that genie isn’t going back in the bottle, so responsible product design now has to assume a high and growing average level of user distraction. Already, the products that perform well and generate high engagement from users are designed to cater to the idea that...

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