Welcome To The Dark Matter Digital Network

Wonderful Uber ad demonstrates why we have to get rid of cars

Many readers were unimpressed when I wrote that Why we don't need electric cars, but need to get rid of cars , trying to make the point that whether they are are autonomous, self-driving or "shared" like Uber and Lyft, they were still congestion. My favorite comment was "cars=freedom why do you hate freedom?" Then there is this, a wonderful ad for Uber that was developed by Swedish agency Forsman & Bodenfors for Asian markets, to try and make the point that when one uses Uber, there is less congestion. From Adweek:
If the situation in Asia’s cities continues like this, they risk coming to a complete standstill in only a few years,” said Brooks Entwistle, chief business officer for Asia Pacific at Uber. “Ridesharing can be an important compliment to public transport and private cars when reducing congestion as well as freeing up city space used today for parking spots. By putting more people into fewer cars, we can unlock our cities and their full potential. But it requires that we all work together.”
I am not certain that this message is actually the one that comes through, particularly since as Charles Komanoff notes in Streetsblog, ride sharing services like Uber are actually increasing congestion."The new ride services, known as transportation network companies, or TNC’s, last year caused a net increase of 600 million vehicle miles traveled in the five boroughs — a 3 to 4 percent jump in citywide traffic." Read More: TreeHugger

Leave a comment